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August 24, 2026
24
Aug

Consumer Duty Has Changed Marketing Forever

August 24, 2026
Marketing has always been an important part of the consumer credit journey. Whether attracting new customers through online advertising, introducing a new product or refining a customer journey, marketing has traditionally focused on communicating benefits, generating enquiries and improving conversion rates. Today, the expectations are different. Consumer Duty has fundamentally changed the relationship between marketing...
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